Purchase event
Google Ads and GA4 conversion tags on the purchase, with value, currency and transaction id.
Conversion tracking and Google Tag Manager
without a developer
Conversions vanish from Google Ads and nobody knows whether sales dropped or the measurement did. PPCMax reads your GTM container, points at the gap and publishes the fix after your approval. You check the measurement before you touch the campaigns.
Sound familiar?
Three measurement problems that go away.
Purchases, forms and calls reach Google Ads and GA4 as conversions. You approve, the agent clicks.
Purchase event in the dataLayer
- value · currency
- transaction_id
Conversions vanish and nobody knows why
The agent compares tags, triggers and recent container versions with what actually reaches Google. You see the gap before you change bids.
Version 42 awaits approval
- workspace: PPCMax
- 2 tags · 1 trigger
Every GTM change is an IT ticket
When the site already sends purchase data, tags, triggers and variables are created in your container without code. Publishing waits for your approval.
Version history
- v42 live
- roll back to v41
You publish and cross your fingers
The previous container version is always at hand. Something is off after publishing, you are back in a minute.
You ask. The agent reads the container. You approve.
Every change works the same way: tags and versions are read, the proposal lands in a separate workspace, publishing waits for your approval, rollback is one request away.
What it sets up
Four jobs you do by handin Tag Manager today.
The GTM agent in PPCMax reads the container, proposes a change and waits. You see the scope before anything reaches your site.
Forms and calls
Lead conversions: submitted form, clicked phone number, booked call.
Enhanced conversions
Customer data from the order reaches Google in the form enhanced conversion measurement requires.
Diagnosing vanishing conversions
A comparison of tags, triggers and latest versions against what actually reaches Google Ads and GA4.
Running in 2-3 minutes
Getting started is as simple as it gets,You just sign in.
No Google Cloud project, no API keys, no terminal, no developer. That is the last technical sentence on this page.
FAQ
Questions about conversion tracking
Briefly, what PPCMax does in your container.
No, as long as the site sends a purchase event to the dataLayer with value, currency and transaction id. Tags, triggers and variables are then created in the container through the API. If that data is missing, the agent shows exactly what a developer has to add on the site.
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